Merchant Network: Becoming a CUB Merchant represents important benefits for your business and customers. Customers who carry Visa/MasterCard trust their card and enjoy having the option and convenience to use it when paying for their purchases at the merchants they prefer. This means that becoming a Visa/MasterCard Merchant will allow you to access a larger customer base and generate more sales, which, in turn, will yield more profits.
Acceptance Procedure: Visa/MasterCard transactions are processed in two very different environments. In some cases, the card is present at the point of transaction. In other cases, the card is not present. Each of these environments offers merchants an opportunity to provide better customer service and control risks.
Chargebacks: A chargeback is a reversion, in whole or in part, of the dollar value (financial obligation) represented by a given transaction by the card Issuer against the merchant’s institution or Acquiring bank (CUB). Due to the fact exceptions can be costly, it is important Visa/MasterCard Merchants understand what chargebacks are, why they occur, what they should do when they receive one, and how to prevent them.