Visa/MasterCard transactions are processed in two very different environments. In some cases, the card is present at the point of transaction. In other cases, the card is not present. Each of these environments offers merchants an opportunity to provide better customer service and control risks.
Acceptance Procedures – Card Not Present
In this environment, neither the card nor the cardholder is present at the point of transaction. Examples include catalog sales, telephone orders, automatic debit transactions, and Internet transactions.
The acceptance procedure in this environment is also very simple:
When conducting transactions in the virtual world, it is important for the merchant to be able to answer a key question: “Is the cardholder who is participating in this transaction a legitimate cardholder?”
To be able to answer this question, Visa/MasterCard recommends all Visa/MasterCard merchants implement the authentication solutions currently available in the market due to the numerous advances and innovations developed by Visa/MasterCard to increase the security of online payments. These solutions provide benefits for all participants in an electronic transaction. For more detailed information about Visa/MasterCard recommendations and the best transaction security technology available for virtual merchants, please contact us at CUB.
Acceptance Procedures – Card Present
In this processing environment, both the card and the cardholder are present at the point of transaction when the transaction takes place, and the cardholder deals with the merchant sales associate face to face. It is also possible that both the Visa/MasterCard card and the cardholder are present at the point of transaction, but no employee is present, as is the case, for example, at gas dispensers or automated fuel pumps in gas stations.
The card acceptance procedure in this environment is very simple: